What is WARAKU-YUGIN?

WARAKU-YUGIN, the encounter of typical western Jeans culture with the old traditional Japanese arts. Yuzen printing, which has been one of the top art for kimono, has now become available on casual jeans. It's just like an jewelry that accomplished Yuzen artist Waraku-Hozan creates by his hands one by one. Giving it a cool look with exotic valuable motifs, enjoy creating and wearing the one-of-a-kind artistic jeans at chic parties and even every day life.

About yuzen paintings

For over four centuries Yuzen printing has been the popular traditional Japanese technique of printing on kimono fabric. There are two styles of Yuzen printing: hand drawn and wood block. Using a highly-skilled system of color overprinting, Yuzen printing successfully creates subtle and beautiful color-gradations of landscape foliage and Asian mythical motifs.

About our original jeans

Original Waraku-Yugin jeans are produced by the 241 Company − a leading manufacturer of denim material in Japan, as well as a major supplier of popular Japanese denim to many of the world’s top-selling brands. Located in Kojima, Okayama, Japan, 241 Company creates our original stylish jeans, from the initial fabric production to the color finishing process, completely by hand.